Bluefin Labs

We’ve always known that TV drives conversation. Now, with public social media, what consumers say about the shows and commercials they watch on TV can be measured and mined for insights. Bluefin’s flagship product suite – Bluefin Signals – puts new and actionable analytics at the fingertips of brands, agencies, and TV networks.

• Are you a TV network or operator? Check out Signals Network Edition. Learn More
• Are you a brand or ad agency? Check out Signals Brand Edition. Learn More

Bluefin differentiators

Trying to better understand and assess the social TV analytics field? Here’s what separates Bluefin Labs from the pack:

1. Most vetted and validated social TV analytics solution

   Bluefin clients include 40 of the largest TV networks in the US. Our clients also include Ad Age 100 brands as well as major advertising agencies. The Bluefin Signals product suite was developed through extensive collaboration with the TV advertising industry, with special focus on the research community – the group of people who hold the highest standards for methodological rigor and data accuracy.

2. Only platform with a full view of social TV

   Simply put, TV is shows + commercials. Bluefin Signals is the only social TV analytics platform that brings the entire social TV landscape into focus by providing data on both TV shows and TV commercials.

3. Largest investment in social TV analytics innovation and R&D

   Innovation and tackling huge problems is at the heart of our company culture. In terms of resource investment and real-world industry collaboration, Bluefin Labs has made the largest investment in social TV analytics.

Award-winning Platform

Bluefin Labs’ industry recognitions include:

• Named one of the 50 Most Innovative Technology Companies of 2012, by Technology Review (Mar 2012)
• Winner of the ad:tech Innovation Award, Social Media category (Nov 2011)
• Named one of the Digital 25: Leaders in Emerging Entertainment by The Producers Guild of America (PGA), in association with Variety and in partnership with Digital Hollywood (Sept 2011)
• Named one of VentureWire’s FASTech 50: Most Innovative Start-Ups (Sept 2011)