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If you watched the first hour and 45 minutes of last night’s The Voice finale on NBC, you knew two things: one, that Justin Bieber would be performing (it was promoted endlessly during the show) and two, that we would learn who wins Season 2 of The Voice (obvious).

But which moment during the show would drive more social TV activity? Justin Bieber hands down, right?…

It was a big surprise (to me at least) that while the Biebs drove a huge spike in social, the announcement of The Voice‘s Season 2 winner drove an even bigger reaction in social TV. Congrats to winner Jermaine Paul (@JermainePaul)!

Related: lots of celebrity royalty were tweeting about The Voice during the two-night Season Finale episodes. Here are a few…

Alicia Keys tweeted:

@JermainePauldeservesssss all of this!!!!! He has more talent in one hand….;-)))) congratulations brotha!!!!!!! Shine shine shine!!!!!!

— Alicia Keys (@aliciakeys) May 9, 2012

Jordin Sparks tweeted too:

Congrats @JermainePaul! SO proud of you! YOU DID IT! I just screamed at the top of my lungs! Eedjskjsksk! @blakshelton TEAM BLAKE! TEAM JP!

— Jordin Sparks (@JordinSparks) May 9, 2012

American Idol Season 1 winner and mentor on The Voice this season, Kelly Clarkson, tweeted:

Hey everybody! Please vote for my boy @jermainepaul on the voice tonight! Go team Blake!!! WOOHOOOO!!!!

— Kelly Clarkson (@kelly_clarkson) May 8, 2012

And Reba McEntire too:

Be sure to tune in to The Voice tonite and vote for Jermaine Paul.

— Reba McEntire (@reba) May 7, 2012

Congrats to The Voice on a great Season 2!

The chestnut colt, I’ll Have Another, won the 138th Kentucky Derby this past Saturday. And the Kentucky Derby telecast won the day in social media: its 264K social media comments beat out the Oklahoma City Thunder vs. Dallas Mavericks NBA playoff game, which tallied 190K social media comments.

Two particularly interesting things I saw in the data:

1. Significant Y/Y growth – Continuing a trend we’ve seen in 2012, this year’s Kentucky Derby took a big leap in terms of social activity. This number of social media comments for this year’s telecast grew 633%, as compared to last year.

2. People stopped tweeting during the 2 minute race – People often ask us, “Does tweeting stop during major moments on TV?” The answer is that it really depends: what type of event is it, how long the “moment” lasts, cultural significance of the event, etc. But for the 2 minute stretch when the Kentucky Derby race actually took place, the answer is clear: tweeting slowed significantly. In the time line trend above, notice a spike at the start of the race, followed by steep drop-off for 2 minutes. And immediately after the race ended, tweeting activity immediately went through the roof.

Yesterday, Manchester City battled Manchester United for the highly coveted top ranked spot in the Barclays Premier League. With the season coming to a close, the already intense Manchester rivalry was heightened on Monday. Year-to-date, the Manchester Derby, as the rivalry has been named, received more social media comments than any other Premier League game.

Check out the infographic below for additional social TV details about this game.

Before we jump into the playoffs just yet, here’s a look at the NBA season in social TV. From the start of the season on Christmas day, the NBA games on ABC have been extremely social. There have been 15 regular season games broadcasted on ABC, averaging nearly 575K social media comments per game! Deservingly so, the Thunders vs. Lakers game racked up the most social media comments compared with any other NBA game on ABC this season. The double overtime game drew over 1.2M comments.

Check out the infographic below for more details about the Thunder vs. Lakers game and top social TV games this season.