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	<title>The Social TV Analytics Blog, powered by Bluefin Labs</title>
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		<title>The Bachelorette Season 8 Premiere &#8212; Social TV Data</title>
		<link>http://wordpress.bluefinlabs.com/blog/2012/05/15/the-bachelorette-season-8-premiere-social-tv-data/</link>
		<comments>http://wordpress.bluefinlabs.com/blog/2012/05/15/the-bachelorette-season-8-premiere-social-tv-data/#comments</comments>
		<pubDate>Tue, 15 May 2012 19:24:52 +0000</pubDate>
		<dc:creator>Tom Thai</dc:creator>
				<category><![CDATA[Data tidbits]]></category>
		<category><![CDATA[Social TV Metrics]]></category>

		<guid isPermaLink="false">http://wordpress.bluefinlabs.com/blog/?p=1387</guid>
		<description><![CDATA[Former contestant on The Bachelor, Emily Maynard, returns to TV as the star of this season&#8217;s The Bachelorette on ABC. Now she&#8217;s doing the picking. So when you have 25 guys competing for one girl, you&#8217;ve got to do things to stand out, right? Last night&#8217;s premiere episode of The Bachelorette revealed the tricks that [...]]]></description>
			<content:encoded><![CDATA[<p>Former contestant on <em>The Bachelor</em>, Emily Maynard, returns to TV as the star of this season&#8217;s <em>The Bachelorette</em> on ABC. Now <em><strong>she&#8217;s</strong></em> doing the picking.</p>
<p>So when you have 25 guys competing for one girl, you&#8217;ve got to do things to stand out, right? Last night&#8217;s premiere episode of <em>The Bachelorette</em> revealed the tricks that some of these guys have up their sleeves.</p>
<p>There was Jef, who showed up on a skate board and &#8220;casually&#8221; tossed it aside as he walked toward the bachelorette. There was Aaron, who led with this line: &#8220;I’m a high school biology teacher but I’m here to have chemistry with you.&#8221; And Stevie, who danced in carrying his own boom box. And Tony, who brought a glass slipper to slip onto the Bachelorette&#8217;s foot.</p>
<p>Which moments got the Bachelorette&#8217;s attention? Well, we don&#8217;t really know. But we do know which moments during last night&#8217;s episode got social media tweeting. More info below.</p>
<p><img class="aligncenter size-full wp-image-1390" title="The Bachelorette season premiere - Social TV data" src="http://wordpress.bluefinlabs.com/blog/wp-content/uploads/2012/05/The-Bachelorette-season-premiere1.png" alt="" width="600" height="1120" /></p>
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		<title>America&#8217;s Got Talent Season Premiere &#8211; Which Acts Got Social Media Buzzing?</title>
		<link>http://wordpress.bluefinlabs.com/blog/2012/05/15/americas-got-talent-season-premiere-which-acts-got-social-media-buzzing/</link>
		<comments>http://wordpress.bluefinlabs.com/blog/2012/05/15/americas-got-talent-season-premiere-which-acts-got-social-media-buzzing/#comments</comments>
		<pubDate>Tue, 15 May 2012 18:34:09 +0000</pubDate>
		<dc:creator>Tom Thai</dc:creator>
				<category><![CDATA[Data tidbits]]></category>
		<category><![CDATA[Social TV Metrics]]></category>

		<guid isPermaLink="false">http://wordpress.bluefinlabs.com/blog/?p=1372</guid>
		<description><![CDATA[Season 7 of America&#8217;s Got Talent premiered last night on NBC. Which talented (or non-talented) acts got social media most excited? More info here&#8230; The act that drove the most social activity was a guy named William Close who played a gigantic harp. The harp strings spanned the entire theater. Confusing? It makes more sense once [...]]]></description>
			<content:encoded><![CDATA[<p>Season 7 of <em><strong>America&#8217;s Got Talent </strong></em>premiered last night on NBC. Which talented (or non-talented) acts got social media most excited? More info here&#8230;</p>
<p><img class="aligncenter size-full wp-image-1384" title="Americas Got Talent Season 7 Premiere - Social TV Data" src="http://wordpress.bluefinlabs.com/blog/wp-content/uploads/2012/05/Americas-Got-Talent-Season-7-Premiere3.png" alt="" width="600" height="1125" /></p>
<p>The act that drove the most social activity was a guy named William Close who played a gigantic harp. The harp strings spanned the entire theater. Confusing? It makes more sense once you watch the video:</p>
<p><iframe id="NBC Video Widget" src="http://www.nbc.com/assets/video/widget/widget.html?vid=1401567" frameborder="0" width="512" height="347"></iframe></p>
<p>It&#8217;s interesting that two out of the top four most social acts already had significant online exposure prior to being on last night&#8217;s episode. The &#8220;Sexy Sax Man&#8221; <a href="http://thesexysaxman.com/">has his own website</a>, <a href="http://itunes.apple.com/us/app/the-sexy-sax-man-free/id501005334?mt=8">his own app in the iTunes store</a>, and <a href="http://www.youtube.com/watch?v=GaoLU6zKaws">his top YouTube video</a> has generated over 15M views.</p>
<p>And father-daughter singing duo, Jorge and Alexa Narvaez are practically YouTube legends at this point. <a href="http://www.youtube.com/user/realitychangers?feature=watch">Their YouTube channel</a> has generated over 95M views. If you want a quick pick-me-up for your day, enjoy their performance from last night&#8217;s <em>America&#8217;s Got Talent</em>:</p>
<p><iframe id="NBC Video Widget" src="http://www.nbc.com/assets/video/widget/widget.html?vid=1401598" frameborder="0" width="512" height="347"></iframe></p>
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		<title>How I Met Your Mother &#8211; Social TV Data for the Season 7 Finale</title>
		<link>http://wordpress.bluefinlabs.com/blog/2012/05/15/how-i-met-your-mother-social-tv-data-for-the-season-7-finale-2/</link>
		<comments>http://wordpress.bluefinlabs.com/blog/2012/05/15/how-i-met-your-mother-social-tv-data-for-the-season-7-finale-2/#comments</comments>
		<pubDate>Tue, 15 May 2012 14:55:24 +0000</pubDate>
		<dc:creator>Eleanor Dowling</dc:creator>
				<category><![CDATA[Data tidbits]]></category>
		<category><![CDATA[Social TV Metrics]]></category>
		<category><![CDATA[TV commentary]]></category>

		<guid isPermaLink="false">http://wordpress.bluefinlabs.com/blog/?p=1367</guid>
		<description><![CDATA[Last night, fans of the CBS hit How I Met Your Mother were treated to a special hour-long, two part season finale. There was a birth (accompanied by an epic middle name), a complicated magic-trick-turned-proposal, the return of an old flame, and a wedding that revealed something fans have been waiting for &#8211; the identity [...]]]></description>
			<content:encoded><![CDATA[<p>Last night, fans of the CBS hit How I Met Your Mother were treated to a special hour-long, two part season finale. There was a birth (accompanied by an epic middle name), a complicated magic-trick-turned-proposal, the return of an old flame, and a wedding that revealed something fans have been waiting for &#8211; the identity of Barney&#8217;s bride, If you missed the episode, Entertainment Weekly has a great recap here. </p>
<p>Here are a few highlights from Twitter during last night&#8217;s episode:</p>
<p>Social media conversation took off as the episode began, with fans eager to watch&#8230;</p>
<blockquote class="twitter-tweet"><p>Mentally preparing myself for the awesomeness of the How I Met Your Mother season finale.</p>
<p>&mdash; Jake Dalson (@JakeDalson) <a href="https://twitter.com/JakeDalson/status/202186425515511808" data-datetime="2012-05-14T23:59:34+00:00">May 14, 2012</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>There was a slight uptick in buzz when baby Eriksen&#8217;s middle name was announced&#8230;</p>
<blockquote class="twitter-tweet"><p>Wait for It is the best idea for a middle name! Barney is a genius! <a href="https://twitter.com/search/%2523HIMYM">#HIMYM</a> @<a href="https://twitter.com/NLaidlaw4">NLaidlaw4</a></p>
<p>&mdash; Tim Hanson (@Tim_Hans) <a href="https://twitter.com/Tim_Hans/status/202188184925388800" data-datetime="2012-05-15T00:06:34+00:00">May 15, 2012</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>As the finale ended and Barney&#8217;s future wife was revealed to be Robin, many fans rejoiced&#8230;</p>
<blockquote class="twitter-tweet"><p>WOW I&#8217;M LITERALLY CRYING OK WOW OMG SO HAPPY <a href="https://twitter.com/search/%2523HIMYM">#HIMYM</a> <a href="https://twitter.com/search/%2523barneyandrobin">#barneyandrobin</a> <a href="https://twitter.com/search/%2523BarneysBrideUnveiled">#BarneysBrideUnveiled</a></p>
<p>&mdash; Finnick Odair. (@tedm0sbius) <a href="https://twitter.com/tedm0sbius/status/202201639728332800" data-datetime="2012-05-15T01:00:02+00:00">May 15, 2012</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>(But of course, there are hazards to living in a social TV world&#8230;)</p>
<blockquote class="twitter-tweet"><p>I would like to thank every single person on twitter who ruined <a href="https://twitter.com/search/%2523HIMYM">#HIMYM</a> for me by excessively tweeting the surprise until it trended.</p>
<p>&mdash; daniel h. (@Daniel_the_tank) <a href="https://twitter.com/Daniel_the_tank/status/202204223780306946" data-datetime="2012-05-15T01:10:18+00:00">May 15, 2012</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>There&#8217;s social TV data about the finale and season 7 as a whole in the infographic below.<br />
<a href="http://wordpress.bluefinlabs.com/blog/2012/05/15/how-i-met-your-mother-social-tv-data-for-the-season-7-finale-2/himymseason7finale/" rel="attachment wp-att-1368"><img src="http://wordpress.bluefinlabs.com/blog/wp-content/uploads/2012/05/HIMYMSeason7Finale.jpg" alt="" title="HIMYMSeason7Finale" width="600" height="1200" class="alignleft size-full wp-image-1368" /></a></p>
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		<title>Smash Season 1 Finale – Social TV Data</title>
		<link>http://wordpress.bluefinlabs.com/blog/2012/05/15/smash-season-1-finale-social-tv-data/</link>
		<comments>http://wordpress.bluefinlabs.com/blog/2012/05/15/smash-season-1-finale-social-tv-data/#comments</comments>
		<pubDate>Tue, 15 May 2012 14:17:45 +0000</pubDate>
		<dc:creator>Michael Guigli</dc:creator>
				<category><![CDATA[Data tidbits]]></category>
		<category><![CDATA[Social TV Metrics]]></category>
		<category><![CDATA[TV commentary]]></category>

		<guid isPermaLink="false">http://wordpress.bluefinlabs.com/blog/?p=1320</guid>
		<description><![CDATA[The first season of Smash ended in dramatic fashion last night. Wrought with elation, betrayal and infidelity, the finale took us on an emotional roller coaster. At the beginning when Karen was chosen to play Marilyn, fans had mixed feelings about this decision. However, after her flawless performance I think the positive reaction was unanimous. @NBCSmash [...]]]></description>
			<content:encoded><![CDATA[<p>The first season of <em>Smash</em> ended in dramatic fashion last night. Wrought with elation, betrayal and infidelity, the finale took us on an emotional roller coaster. At the beginning when Karen was chosen to play Marilyn, fans had mixed feelings about this decision. However, after her flawless performance I think the positive reaction was unanimous.</p>
<blockquote class="twitter-tweet"><p>@<a href="https://twitter.com/NBCSmash">NBCSmash</a> OMG YES YES YES! So happy you chose Karen!</p>
<p>&mdash; ♕ AP ♕ (@I_Lve_Js) <a href="https://twitter.com/I_Lve_Js/status/202218848760504320" data-datetime="2012-05-15T02:08:25+00:00">May 15, 2012</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet"><p>Sorry but Ivy is wayyy better <a href="https://twitter.com/search/%2523handsdown">#handsdown</a> <a href="https://twitter.com/search/%2523smash">#smash</a></p>
<p>&mdash; Shelby Hudepohl (@Shelbystarrrr) <a href="https://twitter.com/Shelbystarrrr/status/202218808415490049" data-datetime="2012-05-15T02:08:15+00:00">May 15, 2012</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet"><p>OMG Katherine McPhee !!! <a href="https://twitter.com/search/%2523effinblownaway">#effinblownaway</a> <a href="https://twitter.com/search/%2523SMASH">#SMASH</a> <a href="https://twitter.com/search/%2523ahhhhhhh">#ahhhhhhh</a></p>
<p>&mdash; Eduard Moreta (@EdMoreta) <a href="https://twitter.com/EdMoreta/status/202232394290434048" data-datetime="2012-05-15T03:02:14+00:00">May 15, 2012</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>For more details about the <em>Smash</em> finale and the first season check out the infographic below.</p>
<p><a href="http://wordpress.bluefinlabs.com/blog/2012/05/15/smash-season-1-finale-social-tv-data/smash-season-finale/" rel="attachment wp-att-1323"><img class="aligncenter size-full wp-image-1323" title="Smash Season Finale - Social TV Data" src="http://wordpress.bluefinlabs.com/blog/wp-content/uploads/2012/05/Smash-Season-Finale.png" alt="" width="600" height="1200" /></a></p>
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		<title>New Girl Season 1 Finale &#8211; Social TV Data</title>
		<link>http://wordpress.bluefinlabs.com/blog/2012/05/09/new-girl-season-1-finale-social-tv-data/</link>
		<comments>http://wordpress.bluefinlabs.com/blog/2012/05/09/new-girl-season-1-finale-social-tv-data/#comments</comments>
		<pubDate>Wed, 09 May 2012 15:32:18 +0000</pubDate>
		<dc:creator>Michael Guigli</dc:creator>
				<category><![CDATA[Data tidbits]]></category>
		<category><![CDATA[Social TV Metrics]]></category>
		<category><![CDATA[TV commentary]]></category>

		<guid isPermaLink="false">http://wordpress.bluefinlabs.com/blog/?p=1304</guid>
		<description><![CDATA[The next couple weeks are packed with TV show finales. Last night New Girl, a comedy series on FOX, closed out its first season with strong social TV results. Receiving more than 38K social media comments, the finale was the second most talked about among the 24 season 1 episodes (the pilot was #1). The New [...]]]></description>
			<content:encoded><![CDATA[<p>The next couple weeks are packed with TV show finales. Last night <em>New Girl</em>, a comedy series on FOX, closed out its first season with strong social TV results. Receiving more than 38K social media comments, the finale was the second most talked about among the 24 season 1 episodes (the pilot was #1). The New Girl finale offered both comedic moments like when Jess yelled &#8220;meep meep!&#8221; at a coyote and also dramatic scenes that left viewers wondering whether Jess and Nick will eventually get together. Guess we&#8217;ll all have to wait until next season to find out.</p>
<p>Below are more details that highlight the finale and the full season.</p>
<p><a href="http://wordpress.bluefinlabs.com/blog/2012/05/09/new-girl-season-1-finale-social-tv-data/new-girl-season-finale/" rel="attachment wp-att-1308"><img class="aligncenter size-full wp-image-1308" title="New Girl Season Finale - Social TV Data" src="http://wordpress.bluefinlabs.com/blog/wp-content/uploads/2012/05/New-Girl-Season-Finale.png" alt="" width="600" height="1200" /></a></p>
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		<title>Who Drives More Social TV: The Voice Winner or Justin Bieber?</title>
		<link>http://wordpress.bluefinlabs.com/blog/2012/05/09/who-drives-more-social-tv-the-voice-winner-or-justin-bieber/</link>
		<comments>http://wordpress.bluefinlabs.com/blog/2012/05/09/who-drives-more-social-tv-the-voice-winner-or-justin-bieber/#comments</comments>
		<pubDate>Wed, 09 May 2012 15:29:08 +0000</pubDate>
		<dc:creator>Tom Thai</dc:creator>
				<category><![CDATA[Data tidbits]]></category>
		<category><![CDATA[Social TV Metrics]]></category>

		<guid isPermaLink="false">http://wordpress.bluefinlabs.com/blog/?p=1305</guid>
		<description><![CDATA[If you watched the first hour and 45 minutes of last night&#8217;s The Voice finale on NBC, you knew two things: one, that Justin Bieber would be performing (it was promoted endlessly during the show) and two, that we would learn who wins Season 2 of The Voice (obvious). But which moment during the show [...]]]></description>
			<content:encoded><![CDATA[<p>If you watched the first hour and 45 minutes of last night&#8217;s <em><strong>The Voice</strong></em> finale on NBC, you knew two things: one, that Justin Bieber would be performing (it was promoted endlessly during the show) and two, that we would learn who wins Season 2 of <em>The Voice</em> (obvious).</p>
<p>But which moment during the show would drive more social TV activity? Justin Bieber hands down, right?&#8230;</p>
<p><img class="aligncenter size-full wp-image-1318" title="The Voice Season 2 Finale on NBC - Social TV Data" src="http://wordpress.bluefinlabs.com/blog/wp-content/uploads/2012/05/The-Voice-Season-Finale2.png" alt="" width="600" height="1200" /></p>
<p>&nbsp;</p>
<p>It was a big surprise (to me at least) that <strong>while the Biebs drove a huge spike in social, the announcement of <em>The Voice</em>&#8216;s Season 2 winner drove an even bigger reaction in social TV.</strong> Congrats to winner Jermaine Paul (<a href="http://www.twitter.com/JermainePaul" target="_blank">@JermainePaul</a>)!</p>
<p>Related: lots of celebrity royalty were tweeting about <em>The Voice</em> during the two-night Season Finale episodes. Here are a few&#8230;</p>
<p><strong>Alicia Keys</strong> tweeted:</p>
<blockquote class="twitter-tweet"><p>@<a href="https://twitter.com/JermainePaul">JermainePaul</a>deservesssss all of this!!!!! He has more talent in one hand&#8230;.;-)))) congratulations brotha!!!!!!! Shine shine shine!!!!!!</p>
<p>— Alicia Keys (@aliciakeys) <a href="https://twitter.com/aliciakeys/status/200059728095744000" data-datetime="2012-05-09T03:08:50+00:00">May 9, 2012</a></p></blockquote>
<p>&nbsp;</p>
<p><strong>Jordin Sparks</strong> tweeted too:</p>
<blockquote class="twitter-tweet"><p>Congrats @<a href="https://twitter.com/JermainePaul">JermainePaul</a>! SO proud of you! YOU DID IT! I just screamed at the top of my lungs! Eedjskjsksk! @<a href="https://twitter.com/blakshelton">blakshelton</a> TEAM BLAKE! TEAM JP!</p>
<p>— Jordin Sparks (@JordinSparks) <a href="https://twitter.com/JordinSparks/status/200086921500819456" data-datetime="2012-05-09T04:56:54+00:00">May 9, 2012</a></p></blockquote>
<p>&nbsp;</p>
<p>American Idol Season 1 winner and mentor on The Voice this season, <strong>Kelly Clarkson</strong>, tweeted:</p>
<blockquote class="twitter-tweet"><p>Hey everybody! Please vote for my boy @<a href="https://twitter.com/jermainepaul">jermainepaul</a> on the voice tonight! Go team Blake!!! WOOHOOOO!!!!</p>
<p>— Kelly Clarkson (@kelly_clarkson) <a href="https://twitter.com/kelly_clarkson/status/199698130374098944" data-datetime="2012-05-08T03:11:59+00:00">May 8, 2012</a></p></blockquote>
<p>&nbsp;</p>
<p>And <strong>Reba McEntire</strong> too:</p>
<blockquote class="twitter-tweet"><p>Be sure to tune in to The Voice tonite and vote for Jermaine Paul.</p>
<p>— Reba McEntire (@reba) <a href="https://twitter.com/reba/status/199625141746024449" data-datetime="2012-05-07T22:21:57+00:00">May 7, 2012</a></p></blockquote>
<p>&nbsp;</p>
<p>Congrats to <em>The Voice</em> on a great Season 2!</p>
]]></content:encoded>
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		<title>2 Broke Girls Season 1 Finale – Social TV Data</title>
		<link>http://wordpress.bluefinlabs.com/blog/2012/05/08/2-broke-girls-season-1-finale-social-tv-data/</link>
		<comments>http://wordpress.bluefinlabs.com/blog/2012/05/08/2-broke-girls-season-1-finale-social-tv-data/#comments</comments>
		<pubDate>Tue, 08 May 2012 14:31:07 +0000</pubDate>
		<dc:creator>Michael Guigli</dc:creator>
				<category><![CDATA[Data tidbits]]></category>
		<category><![CDATA[Social TV Metrics]]></category>
		<category><![CDATA[TV commentary]]></category>

		<guid isPermaLink="false">http://wordpress.bluefinlabs.com/blog/?p=1292</guid>
		<description><![CDATA[After 23 episodes, CBS&#8217;s 2 Broke Girls finished its first season last night. Throughout the season, the volume of social media comments for 2 Broke Girls experienced little variation (about 5K comments per episode). However, what&#8217;s interesting is the type of comments people share about this comedy series compared with that of a drama series [...]]]></description>
			<content:encoded><![CDATA[<p>After 23 episodes, CBS&#8217;s <em>2 Broke Girls</em> finished its first season last night. Throughout the season, the volume of social media comments for <em>2 Broke Girls</em> experienced little variation (about 5K comments per episode). However, what&#8217;s interesting is the type of comments people share about this comedy series compared with that of a drama series such as <em>Game of Thrones</em>. What I&#8217;ve noticed is that more often than not, people who comment on <em>2 Broke Girls</em> tend to share witty character quotes vs. reactions to the storyline. Here are a few examples of social media comments from last night&#8217;s finale:</p>
<blockquote class="twitter-tweet"><p>Your breath smells like you went down on a brussel sprout.Lmfao! <a href="https://twitter.com/search/%2523twobrokegirls">#twobrokegirls</a></p>
<p>&mdash; Sheila Goulet (@Turdface1) <a href="https://twitter.com/Turdface1/status/199655888234086401" data-datetime="2012-05-08T00:24:07+00:00">May 8, 2012</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>and</p>
<blockquote class="twitter-tweet"><p>&#8220;Lady, you got a shoehorn? I gotta get two of these in one dress&#8221; <a href="https://twitter.com/search/%2523twobrokegirls">#twobrokegirls</a> THATS SO ME</p>
<p>&mdash; L. Taylor Adzima (@TaylorAdzima) <a href="https://twitter.com/TaylorAdzima/status/199665336017096706" data-datetime="2012-05-08T01:01:40+00:00">May 8, 2012</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Check out the infographic below for more details on the season finale of <em>2 Broke Girls</em>.</p>
<p><a href="http://wordpress.bluefinlabs.com/blog/2012/05/08/2-broke-girls-season-1-finale-social-tv-data/2-broke-girls-infographic-3/" rel="attachment wp-att-1296"><img class="aligncenter size-full wp-image-1296" title="2 Broke Girls Infographic - Social TV Data" src="http://wordpress.bluefinlabs.com/blog/wp-content/uploads/2012/05/2-Broke-Girls-Infographic2.png" alt="" width="600" height="1120" /></a></p>
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		<title>Social TV Data for the 2012 Kentucky Derby</title>
		<link>http://wordpress.bluefinlabs.com/blog/2012/05/07/social-tv-data-for-the-2012-kentucky-derby/</link>
		<comments>http://wordpress.bluefinlabs.com/blog/2012/05/07/social-tv-data-for-the-2012-kentucky-derby/#comments</comments>
		<pubDate>Mon, 07 May 2012 13:32:22 +0000</pubDate>
		<dc:creator>Tom Thai</dc:creator>
				<category><![CDATA[Data tidbits]]></category>
		<category><![CDATA[Social TV Metrics]]></category>

		<guid isPermaLink="false">http://wordpress.bluefinlabs.com/blog/?p=1286</guid>
		<description><![CDATA[The chestnut colt, I&#8217;ll Have Another, won the 138th Kentucky Derby this past Saturday. And the Kentucky Derby telecast won the day in social media: its 264K social media comments beat out the Oklahoma City Thunder vs. Dallas Mavericks NBA playoff game, which tallied 190K social media comments. Two particularly interesting things I saw in [...]]]></description>
			<content:encoded><![CDATA[<p>The chestnut colt, <em><strong>I&#8217;ll Have Another</strong></em>, won the 138th Kentucky Derby this past Saturday. And the Kentucky Derby telecast won the day in social media: its 264K social media comments beat out the Oklahoma City Thunder vs. Dallas Mavericks NBA playoff game, which tallied 190K social media comments.</p>
<p><img class="aligncenter size-full wp-image-1287" title="2012 Kentucky Derby Social TV Data" src="http://wordpress.bluefinlabs.com/blog/wp-content/uploads/2012/05/2012-Kentucky-Derby.png" alt="" width="600" height="1280" /></p>
<p>Two particularly interesting things I saw in the data:</p>
<p>1. <strong>Significant Y/Y growth</strong> &#8211; Continuing a trend we&#8217;ve seen in 2012, this year&#8217;s Kentucky Derby took a big leap in terms of social activity. This number of social media comments for this year&#8217;s telecast grew 633%, as compared to last year.</p>
<p>2. <strong>People stopped tweeting during the 2 minute race</strong> &#8211; People often ask us, &#8220;Does tweeting stop during major moments on TV?&#8221; The answer is that it really depends: what type of event is it, how long the &#8220;moment&#8221; lasts, cultural significance of the event, etc. But for the 2 minute stretch when the Kentucky Derby race actually took place, the answer is clear: tweeting slowed significantly. In the time line trend above, notice a spike at the start of the race, followed by steep drop-off for 2 minutes. And immediately after the race ended, tweeting activity immediately went through the roof.</p>
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		<title>Manchester Derby in Social TV</title>
		<link>http://wordpress.bluefinlabs.com/blog/2012/05/01/manchester-derby-in-social-tv/</link>
		<comments>http://wordpress.bluefinlabs.com/blog/2012/05/01/manchester-derby-in-social-tv/#comments</comments>
		<pubDate>Tue, 01 May 2012 17:13:53 +0000</pubDate>
		<dc:creator>Michael Guigli</dc:creator>
				<category><![CDATA[Data tidbits]]></category>
		<category><![CDATA[Social TV Metrics]]></category>

		<guid isPermaLink="false">http://wordpress.bluefinlabs.com/blog/?p=1280</guid>
		<description><![CDATA[Yesterday, Manchester City battled Manchester United for the highly coveted top ranked spot in the Barclays Premier League. With the season coming to a close, the already intense Manchester rivalry was heightened on Monday. Year-to-date, the Manchester Derby, as the rivalry has been named, received more social media comments than any other Premier League game. [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday, Manchester City battled Manchester United for the highly coveted top ranked spot in the Barclays Premier League. With the season coming to a close, the already intense Manchester rivalry was heightened on Monday. Year-to-date, the Manchester Derby, as the rivalry has been named, received more social media comments than any other Premier League game.</p>
<p>Check out the infographic below for additional social TV details about this game.</p>
<p><a href="http://wordpress.bluefinlabs.com/blog/2012/05/01/manchester-derby-in-social-tv/manchester-derby-infographic-001-2/" rel="attachment wp-att-1282"><img class="aligncenter size-full wp-image-1282" title="Manchester Derby Infographic - Social TV Data" src="http://wordpress.bluefinlabs.com/blog/wp-content/uploads/2012/05/Manchester-Derby-Infographic.0011.png" alt="" width="600" height="1120" /></a></p>
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		<title>2012 NBA Season Recap</title>
		<link>http://wordpress.bluefinlabs.com/blog/2012/04/30/2012-nba-season-recap/</link>
		<comments>http://wordpress.bluefinlabs.com/blog/2012/04/30/2012-nba-season-recap/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 17:21:00 +0000</pubDate>
		<dc:creator>Michael Guigli</dc:creator>
				<category><![CDATA[Data tidbits]]></category>
		<category><![CDATA[Social TV Metrics]]></category>

		<guid isPermaLink="false">http://wordpress.bluefinlabs.com/blog/?p=1274</guid>
		<description><![CDATA[Before we jump into the playoffs just yet, here&#8217;s a look at the NBA season in social TV. From the start of the season on Christmas day, the NBA games on ABC have been extremely social. There have been 15 regular season games broadcasted on ABC, averaging nearly 575K social media comments per game! Deservingly [...]]]></description>
			<content:encoded><![CDATA[<p>Before we jump into the playoffs just yet, here&#8217;s a look at the NBA season in social TV. From the start of the season on Christmas day, the NBA games on ABC have been extremely social. There have been 15 regular season games broadcasted on ABC, averaging nearly 575K social media comments per game! Deservingly so, the Thunders vs. Lakers game racked up the most social media comments compared with any other NBA game on ABC this season. The double overtime game drew over 1.2M comments.</p>
<p>Check out the infographic below for more details about the Thunder vs. Lakers game and top social TV games this season.</p>
<p><a href="http://wordpress.bluefinlabs.com/blog/2012/04/30/2012-nba-season-recap/2012-nba-infographic-2/" rel="attachment wp-att-1276"><img class="aligncenter size-full wp-image-1276" title="2012 NBA Infographic - Social TV Data" src="http://wordpress.bluefinlabs.com/blog/wp-content/uploads/2012/04/2012-NBA-Infographic1.png" alt="" width="600" height="1280" /></a></p>
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