The Bachelorette Season 8 Premiere — Social TV Data

By: Tom Thai
May-15-2012
Data tidbits, Social TV Metrics
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Former contestant on The Bachelor, Emily Maynard, returns to TV as the star of this season’s The Bachelorette on ABC. Now she’s doing the picking.

So when you have 25 guys competing for one girl, you’ve got to do things to stand out, right? Last night’s premiere episode of The Bachelorette revealed the tricks that some of these guys have up their sleeves.

There was Jef, who showed up on a skate board and “casually” tossed it aside as he walked toward the bachelorette. There was Aaron, who led with this line: “I’m a high school biology teacher but I’m here to have chemistry with you.” And Stevie, who danced in carrying his own boom box. And Tony, who brought a glass slipper to slip onto the Bachelorette’s foot.

Which moments got the Bachelorette’s attention? Well, we don’t really know. But we do know which moments during last night’s episode got social media tweeting. More info below.

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America’s Got Talent Season Premiere – Which Acts Got Social Media Buzzing?

By: Tom Thai
May-15-2012
Data tidbits, Social TV Metrics
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Season 7 of America’s Got Talent premiered last night on NBC. Which talented (or non-talented) acts got social media most excited? More info here…

The act that drove the most social activity was a guy named William Close who played a gigantic harp. The harp strings spanned the entire theater. Confusing? It makes more sense once you watch the video:

It’s interesting that two out of the top four most social acts already had significant online exposure prior to being on last night’s episode. The “Sexy Sax Man” has his own website, his own app in the iTunes store, and his top YouTube video has generated over 15M views.

And father-daughter singing duo, Jorge and Alexa Narvaez are practically YouTube legends at this point. Their YouTube channel has generated over 95M views. If you want a quick pick-me-up for your day, enjoy their performance from last night’s America’s Got Talent:

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How I Met Your Mother – Social TV Data for the Season 7 Finale

By: Eleanor Dowling
May-15-2012
Data tidbits, Social TV Metrics, TV commentary
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Last night, fans of the CBS hit How I Met Your Mother were treated to a special hour-long, two part season finale. There was a birth (accompanied by an epic middle name), a complicated magic-trick-turned-proposal, the return of an old flame, and a wedding that revealed something fans have been waiting for – the identity of Barney’s bride, If you missed the episode, Entertainment Weekly has a great recap here.

Here are a few highlights from Twitter during last night’s episode:

Social media conversation took off as the episode began, with fans eager to watch…

There was a slight uptick in buzz when baby Eriksen’s middle name was announced…

As the finale ended and Barney’s future wife was revealed to be Robin, many fans rejoiced…

(But of course, there are hazards to living in a social TV world…)

There’s social TV data about the finale and season 7 as a whole in the infographic below.

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Smash Season 1 Finale – Social TV Data

By: Michael Guigli
May-15-2012
Data tidbits, Social TV Metrics, TV commentary
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The first season of Smash ended in dramatic fashion last night. Wrought with elation, betrayal and infidelity, the finale took us on an emotional roller coaster. At the beginning when Karen was chosen to play Marilyn, fans had mixed feelings about this decision. However, after her flawless performance I think the positive reaction was unanimous.

For more details about the Smash finale and the first season check out the infographic below.

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New Girl Season 1 Finale – Social TV Data

By: Michael Guigli
May-09-2012
Data tidbits, Social TV Metrics, TV commentary
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The next couple weeks are packed with TV show finales. Last night New Girl, a comedy series on FOX, closed out its first season with strong social TV results. Receiving more than 38K social media comments, the finale was the second most talked about among the 24 season 1 episodes (the pilot was #1). The New Girl finale offered both comedic moments like when Jess yelled “meep meep!” at a coyote and also dramatic scenes that left viewers wondering whether Jess and Nick will eventually get together. Guess we’ll all have to wait until next season to find out.

Below are more details that highlight the finale and the full season.

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Social TV Metrics

Social TV analytics is the organization and measurement of social media conversations about TV. With Bluefin's technology platform, social conversations about both shows and commercials can be measured. Social TV metrics quantify audience conversation about TV, just as Nielsen ratings quantify audience viewership of TV.

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About Bluefin Labs

Bluefin Labs is a social TV analytics company providing solutions to brand advertisers, advertising agencies, and TV networks. Bluefin Labs’ technology and data enable clients, for the first time, to tap into data at scale that links people’s social media commentary to the shows and commercials they watch on TV. Grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab, Bluefin Labs was founded by Deb Roy and Michael Fleischman in 2008 and is headquartered in Cambridge, MA.

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