Introducing Signals Brand Edition: The First Social TV Analytics Product Built for Brands
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"If you can't measure it, you can't sell it. To be useful, Social TV analytics has to encompass data from both TV programs and TV commercials. We're excited to work with Bluefin Labs on our broadcast of the 2012 Olympics -- a huge TV programming as well as advertising event."
Alan Wurtzel
President, Research and Media Development, NBCUniversal -
“In the new world of paid, owned, and earned media, Bluefin Labs is filling measurement and data gaps that exist between television networks and advertisers. As marketers seek to connect social media to paid TV media, Bluefin Labs provides an ideal solution.”
Rishad Tobaccowala
Chief Strategy & Innovation Officer, VivaKi -
“The Bluefin Labs team is pioneering technology in social TV analytics that puts it in the forefront of this space. Bluefin’s data is our standard for measuring social engagement with TV programming and for quantifying social TV consumer behaviors.”
Melva Benoit
SVP, Audience Intelligence and Research Strategy, FOX Broadcasting Company -
“Bluefin’s solution is a must-have for brands, agencies, and TV networks looking to expand the value and dimension of their strategic insights and measurement practices. The powerful differentiator in Bluefin’s solution is social TV analytics for both television programming and television commercials.”
Mike Proulx
SVP and Director of Social Media at Hill Holliday and Co-author of the Social TV book -
“Bluefin’s data and solutions have given us insights about our viewers, their connection to our brands and to our advertisers’ brands. Discovery’s networks have curious and active audiences who engage with our programming, our real-world talent and with each other across platforms. Bluefin’s innovative and collaborative approach has allowed us to gain a greater understanding of our viewers’ social interactions and affinities.”
Beth Rockwood
SVP, Market Resources and Ad Sales Research, Discovery Communications -
“Intimately understanding the connection between paid TV media and earned social media provides a significant competitive advantage to us and increases the value we bring to our clients. Bluefin Labs has partnered closely with Optimedia to innovate and lead the way in social TV analytics.”
Greg Kahn
EVP, Business Development Director, Optimedia -
"Bluefin Labs is teasing out nuances on how viewing context affects social buzz for TV ads. Historically, we’ve held context as a constant. But in the real world, context plays a fundamental role! My friend, Deb Roy, has led the creation of the first ever scalable solution for analyzing the impact of TV ads on social media conversations that I am aware of. He and the Bluefin team are putting the science into marketing science."
Craig Wynett
Chief Learning Officer, Procter & Gamble -
“Bluefin Labs provides us with nearly real-time insight into how the general public is responding to our ads – which is an unprecedented feedback loop. This will help us to refine nearly all aspects of our television advertising campaigns – from creative to planning to overall branding strategy – and be more relevant to our consumers.”
Bonin Bough
VP of Global Digital and Consumer Engagement, Kraft Foods -
“Bluefin Labs is a true leader in social TV analytics. Our agency is already seeing tremendous success partnering with their team to uncover genuine consumer insights for our clients. Bluefin tools and technologies are cutting-edge and have the ability to have a powerful influence on our planning and buying decisions.”
Sloan Broderick
Managing Partner, Managing Director, MediaCom -
"Understanding the cause-and-effect relationship between paid and earned media is a challenge. Bluefin Labs’ data provides us with an incredibly valuable new dataset to evaluate this relationship and then gives us the ability to apply this understanding to maximize media investments for our clients."
Kate Sirkin
EVP, Global Research Director, Starcom MediaVest Group -
“Innovative advertisers are using all media platforms to engage with consumers. Bluefin Labs measures how TV impacts social media and how social media impacts TV. Their metrics demonstrate how cross-platform investments create synergies for advertisers. We’re thrilled to be working with Bluefin on these insights.”
Bob Ivins
VP of Research and Data Products, Comcast Spotlight
